Argan oil is making headlines as a new ingredient that may revolutionize the anti aging industry in 2009. In reality, it is only new to North America, but argan oil is generating interest among skin care experts for its ability to effectively reduce eye wrinkles and maintain youthful skin.

Also known as the “Gold of Morocco,” argan oil comes from the fruit of the argan tree, which is indigenous to southwestern Morocco. Because the argan tree only grows in this small area, argan oil is one of the rarest oils in the world. For centuries, the Berber women of Morocco have been using and producing argan oil, and the industry is still vital to the area’s financial support.

After the fruit pits are broken open, the kernels found inside are put through a cold-press to extract the oil. A cold-press is used to retain all of the oil’s nutrients and maximize the many health benefits that the oil provides. For the edible culinary oil, the kernels are roasted before the cold-press process, giving this exotic oil its signature nutty flavor that makes it perfect for salads and dipping bread.

The oil that is extracted from the raw, un-roasted kernels is used for cosmetic purposes. Cosmetic argan oil is making a significant impact in the anti aging industry. It is one of the richest sources of tocopherol, or vitamin E, which seals moisture in the skin, reduces inflammation and protects against the free radical damage that causes eye wrinkles and other signs of aging. It’s also rich in the essential fatty acids, oleic and linoleic acids, which hydrate the skin and maintain its resilience.

As we age, our skin loses moisture and collagen, causing wrinkles and sagging. The skin around the eye is the thinnest on the face, so it is often the first area to show the signs of aging. Using argan oil on this delicate tissue can restore its moisture and provide a protective barrier, diminishing the appearance of eye wrinkles and preventing further skin damage.

Plus, cosmetic argan oil reduces inflammation, controls the production of oil and protects against moisture loss. So, it is an ideal treatment for the skin conditions eczema, psoriasis and even acne.

Argan oil is also an effective moisturizer for nails and hair, and pregnant women can use it to avoid and reduce stretch marks. Additionally, some spas use argan oil in anti aging massages.

Argan oil can be purchased in its original form and sold as either culinary or cosmetic argan oil, or it can be found in anti eye wrinkle creams and other anti aging products. One anti wrinkle cream that contains argan oil is BABOR Argan Cream. This cream also contains arganyl, which are polyphenols extracted from the argan tree leaves that prevent collagen breakdown and improve the skin’s elasticity, and aloe vera to hydrate and rejuvenate skin cells.

With all of these skin care benefits, it’s no wonder that argan oil is being called an anti aging super ingredient and one of the most potent eye wrinkle fighters available.