Articles are one of the more effective tools you can use to market your business. First off they are free to post on many directories, people do read them, and the increase your credibility as a professional. The number on factor to getting the most out of an article is writing a good, informative, article. If your article is a sales pitch, you are not promoting your website, you are just attempting to get a sale.

Here are a few benefits to article marketing:

Business Credibility – As you provide information to your readers in articles they will begin to believe in you as an expert in your field. This not only builds your personal reputation, but your business and your brand. The end result is that people begin to trust you, your business, your products, and your recommendations.

Increase Inbound Links ” Professional SEOs use article marketing to increase the relative one way links to your site. This is like food for the search engines. The resource box at the end of your article contains your information and a link to your site. To publish your article, the resource box has to be left intact. Other webmasters pick articles to publish on their website, and when they do this they also end up linking to your site with the resource box.

Better Search Engine Positions – As you start to build one way links from webmasters pulishing your article, you increase your search engine ranking. The only important thing here is to make sure your resource box link contains anchor text equal to the key words you want to rank for.

The proof that your article was published:

I want to restate that the most important thing is that you write an informative article, not a pitch. If you want proof of your marketing and how often your article is published, just search for the title in quotes on the major search engines. This will tell you how many times it was published. Make sure you do this about 1-2 months after submitting or you won’t see all the results. Webmasters are more likely to publish informative articles, not sales pitches.

You will see that even only after submitting to a few websites your articles have numerous results. Several other online businesses publish articles for content on their site.

If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed!