Building a list is very important in any business and especially an online one. A list of purchasers, subscribers or anybody who is interested in what you have to offer. So how do you go about building list and then making it responsive to your offers?

1 ” Opt-in form ” On your website you need to place an opt-in form so that visitors can give you their name and email address. An auto responder service will provide you with the html code that you need to place in your website. There are many auto responder services and you do need much experience to use them.

2 ” Traffic ” Traffic is the life blood of any website and you will need to drive traffic to your opt-in form for it to be successful. The main sources of traffic are from article marketing, video marketing, pay per click (ppc) and forum posting. These are just a few of he many sources available but will suffice to get you going..

3 ” Incentive ” Once a visitor arrives at your website you will need to offer them something of value in exchange for their contact details. This can be a free report you have written or have rights to that will be relevant to your audience. It must be good so that you can appear to be someone worth listening too.

4 ” Build a relationship ” this is just as important as any other aspect when building your list. You need to gain the trust of your list as well as making yourself seem like someone who has something of value to offer. Webinars and blog posts are key to this as you must be yourself, being yourself will shine through and people can connect with you and once whey do this you will have a list and a fan base.

These four steps are the foundation on which you need to build a responsive list. Out of the four steps two stick out as being very important, driving traffic and building a relationship with them. Dont be put off it is easier than you think and there is help available.