When you have an online business it is crucial that you grow a responsive list. A list of purchasers, subscribers or newsletter readers that are keen to know what you have to say and give. Below is the outline of what you need to do to build your list and make it responsive to your emails.

1 ” Opt-in form ” On your website you need to place an opt-in form so that visitors can give you their name and email address. An auto responder service will provide you with the html code that you need to place in your website. There are many auto responder services and you do need much experience to use them.

2 ” Traffic – Now you have your form up and running on your website you need to drive traffic to it. There are several ways to do this including pay per click, blog and forum posting, video marketing and of course article marketing. There are lots more but these will do to start.

3 ” Incentive – When prospect arrive at your website you will need to give them an incentive to enter their details. This is usually a free report of some kind that is relevant to your particular niche.

4 ” Build a relationship ” this is just as important as any other aspect when building your list. You need to gain the trust of your list as well as making yourself seem like someone who has something of value to offer. Webinars and blog posts are key to this as you must be yourself, being yourself will shine through and people can connect with you and once whey do this you will have a list and a fan base.

These are the basics to create yourself a list of people who are interested in you. Now there are two really big important factors you will need to learn. Driving traffic is the first and how to build a relationship with your list is the second if you want this to be successful.