Interpreting the big increase in Web purchasing, a survey by Forrest Research claimed that expected Internet buying would grow to over $200 billion in 2008, compared to $96 billion in 2003. So who are responsible for all those purchases?

The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don’t have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.

15 % of all Net users in 2003, were women from 18 to 34 years of age. They also represented 24% of the buyers from fragrance and cosmetic websites, 20% of the clients for clothes, and finally 22% of the purchasers of jewelry and other luxurious items.

A total of 50% of all World Wide Web purchases are made by a individual in a home where the main income comes from someone in the age group of 25-55 year olds, and it shows clearly that households have the biggest impact on the total yearly gross revenues by Cyberspace stores, primarily in situations where the woman in the household was organizing the buying of gifts, and personal particulars.

The survey taken with possible buyers, resulted in industry statistics establishing $1 being spent on Internet purchasing for every $1.50 in local stores, thus making an obvious influence on purchases in shop in the area.